What is a “Successful” Launch?

Whether it’s a life-altering course you’ve spent YEARS perfecting or a quick Ebook you think your audience would enjoy, launches of all variations can be intimidating. 

If you’ve struggled to figure out what a “successful launch” even means — let alone how to create one — I got you.

Between helping my 1:1 clients and my own biz, I’ve overseen hundreds of launches. And in doing so, I’ve learned what will earn you money and what will earn you crickets.

Luckily, the things required to set up a successful launch are not that complicated. Let’s dive in, shall we?

1. Schedule everything out in advance.

Solopreneurs waste so much time just flying by the seat of their pants. While you can absolutely throw together a launch as you go, calculated, intentional and SCHEDULED launches are always more successful. Avoid vague deadlines like “sometime in the next quarter” or “around the holiday season” and set yourself some real parameters to get things done. 

2. Scale your business by setting it up as a process.

How many times do you forget to follow up with a new client or send an invoice? So often our day to day tasks are based purely on reactions to things happening and client deadlines rather than specific processes we can follow for success. Think about one area, like client onboarding, and experiment with ways you can turn it into a system. 

3. Hire a few contractors to help you with the workload.

I know you think you’re secretly a superhero, but the reality is that we’re humans. And we all could use a little extra support. Whether you need a virtual assistant to handle customer service or an editing team to take over your videos, pass some tasks off to someone else. Your business (and your sanity) will thank you for it. 

Want to learn more of my specific strategies for scheduling, scaling, and hiring? Then sign up for my popular mini course Market Research Mastery System.