By Breanna Gunn
I don’t know about you, but I used to loathe the idea of sales.
I pictured sleazy used car salesmen who would manipulate and coerce unsuspecting buyers into a run-down vehicle that was priced way more than it was worth.
Then I became a used car saleswoman, and I realized a semi life-changing lesson: sales doesn’t have to be sleazy. With everything I’ve experienced as an online business strategist, I’ve come to believe that selling is helping, and you can do it without feeling totally gross or awkward.
Sales is a collaborative process where you’re working together to find a solution to the customer’s problem. A great salesperson always works in the prospect’s best interest.
What determines your success in sales isn’t the power of your product or your presentation, but how you handle the inevitable objections your prospects will raise.
Sales Objections Offer Feedback
Information about your prospect and their needs and attitudes is essential. A sales objection is a valuable bit of feedback that tells you more about them.
For example, if they say the price is too high or they don’t have the budget, this is data telling you that they don’t see the unique value of the product. You can then work on better explaining the value or asking questions to determine whether the product serves their needs.
Learn To Listen Well
Listen well to the prospects’ objections. You may be tempted to jump in with a quick response, but resist the urge. It’s essential that you fully understand what they’re saying and why they’re saying it. Listen and repeat back to the prospect in your own words so that you fully understand.
When things turn negative during a sales conversation, it’s almost impossible to recover. Don’t get angry, frustrated, or defensive. Get into a positive mindset before you meet the prospect. Reframe negativity in positive terms; for example, if they think the product is expensive, reframe it as, “I need to drive home the product’s unique value.”
Focus on the Prospect’s Needs
Stay focused on the needs of the prospect, since this is ultimately what determines whether you make the sale or not. The first step is to understand these needs well, then to figure out whether the product is suitable for them. If you frame your focus this way, objections can be easily addressed to their satisfaction.
Prepare for Objections
Anticipating objections will make handling them so much easier. Start with a solid customer profile and make some assumptions about what they might say. Prepare for common objections such as price, lack of trust, and lack of urgency. As you go about having sales conversations, keep track of objections raised and prepare for next time.
“No” Is Not a Rejection
Remember: “no” is not a rejection of you. It’s a learning opportunity.
Even if you walk away from the conversation without a sale, see what you can learn from the experience to refine and do better next time. Try not to take rejection personally because it’s not.
Remember that this is a conversation between you and the prospect to find the right solution to their problems. Approach objections with a positive attitude and keep the common goal you share with your prospect in mind.
Do you want to learn more about success in sales? Check out the Sales Hive, which teaches you the A to Z of handling sales objections and helps you achieve your business goals.