The Key To Great Content Is Knowing Your Audience

By Breanna Gunn 

All marketing goals are the same: create valuable content, your audience loves that will engage them and build a strong relationship that eventually leads them to buy from you. 

The key piece of that master plan, however, is knowing who your audience is. 

So before you draft a blog post or hop on a Facebook Live, conduct some target market research by doing the following:  

Create A Customer Profile

The first step is to create a profile that describes your ideal buyer in terms of demographics, attitudes and behaviors. It should tell you who they are, what they like, and what problems they’re facing. Although you’ll appeal to a wide range of people, it’s important to be specific in your targeting so you speak directly to those who most need your products and services. 

Understand Their Content Preferences

Next, you need to understand your customer’s preferences in terms of content. Do they take the time to read long-form content or do they like it short and sweet? Do they prefer text or video? What tone and language do they use? This is critical to making your content relatable

Focus On Customer Needs

After that, dive into your customers’ needs. What information are they looking for? What problems do they need solutions to? You need to provide these answers using your expertise. If you can provide what your ideal customers are looking for, you’ll be able to build strong relationships with them.

Gather Customer Feedback

See how well your research and assumptions match up. Find out directly from your audience what they expect from you so that you can deliver it to them. You can do this by connecting with audience members on social media and engaging with them directly or by looking at analytics to see whether your web content is performing or not.

Keep It Focused On Your Audience

All of this information is useless if you don’t use it. Although you’re talking about your unique offering, always keep it focused on your audience. Keep them top of mind no matter what you create and your content will be more successful. 

And if you need help narrowing down who your audience is and what they want to see from you, I can help! Click here to set up a discovery call so we can start uncovering your message through target market research today!