Working with clients that aren’t a great fit can often feel a lot like a dysfunctional relationship.
There’s a lot of information out there about attracting ideal clients, why they are important and how to figure out who they are.
If you try to be everything to everyone, you’ll most likely just be nothing to no one. Understanding the ideal client, you want to work with will help you define what value you bring to the table to differentiate yourself from other options.
I’m here to answer that one burning question.
The one keeping every business owner up at night.
How do you attract your ideal clients and actually like working with them?
These Are the Four Most Common Problems Preventing You from Attracting Your Ideal Clients:
- Your Ideal Clients Don’t Know About You
- Clients Don’t Know How To Buy Your Product/Offer/Service
- Your Marketing Message Isn’t Clear Enough
- You Don’t Know How to Get in Front of Your Ideal Clients
5 Secrets to Attract Your Ideal Clients
Know Your Ideal Client
If you were asked to describe your ideal client, what would you say?
Someone who has money to buy your offers?
That isn’t the whole point, though…
Can you honestly answer this question in detail?
If you don’t know who your ideal client is, things like what makes them tick, what winning looks like to them, or what their budget looks like, it’s nearly impossible to attract them.
Talk to them!
You most likely already have a few clients that love the services or products you offer. These people are who you want to model your customer avatar after because, with little to no effort, they have already fallen in love with your business.
These are your ideal clients.
The foundation of any great relationship starts with getting to know someone.
Meet Your Ideal Client Where They’re At
With 2.6 billion active monthly users on Facebook and an insane number of google searches per month, your perfect client is most likely online.
Sharing content online is one of the most time-efficient methods you have for attracting and connecting with your ideal client.
Appeal to Their Current Situation
People want to be heard, understood, and cared about.
Think about an argument you have gotten into with a friend. If you think about it, you’ll probably see that the argument most likely stemmed from someone feeling misunderstood, unheard, or not cared for in some sort of way.
The same scenario applies to your marketing efforts.
Good marketing calls out to an audience and makes them feel understood, heard, and cared for.
Doing the same in your ads will help build a strong connection between you and your ideal client.
Prove Your Worth
Don’t make the mistake of thinking that your great campaign will have your ideal client ready to spend
big dollars on your products or services.
You need to give yourself an opportunity to prove your worth to your clients.
The best way to prove your worth is by asking for a small commitment and overperforming and delivering.
Lead Magnets are a great way to offer your clients good value with very little risk on their end.
Your Lead Magnet shouldn’t be your main offer, but it should be the first step toward your main offer. It should provide a quick win.
By asking a little (and delivering a lot), your ideal clients will know that you see and hear their problems and that you’re serious about delivering results that help them overcome these pain points.
If you can get to know your customer, meet them where they are at, and show them that your product will help them transform, you won’t just attract your ideal client, you’ll convert them too.
Now that you know how to attract your ideal client, what are you still waiting for? Start employing those tips, and start leading your business to success.
If you need help crafting compelling emails that’ll drive traffic, boost engagement and generate more sales, check out our copywriting services. We’re here to help.
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