The Dos and Don’ts of Staying Relevant in Challenging Times

It’s no secret that everything is changing. 

From cozying up inside our homes to ordering takeout instead of going out, our world is strikingly different from how it was just a few months ago. While we may hope that things might return to normal soon, we can’t bury our heads in the sand. 

But what we can do is adapt. Roll with the punches. Reimagine the way you do business. 

At least that’s what I’ve been doing these past couple of weeks. And by making some changes in both my own business and that of my clients’ I’ve figured out what works — and more importantly what doesn’t. 

Allow me to share. 

Do focus on service. Think about what it is your clients not only want right now, but need. Is there a discounted service you can offer? A supportive Facebook group you can start? A Instagram Live Q&A you can host? 

Selling is helping, just make sure you don’t push in-your-face offers. People are not in the mood to be told they need to “act on this EXCLUSIVE offer RIGHT NOW before it’s too late.” Read the room pal. 

Do transition your offline business online. Brainstorm about how you might be able to offer your services virtually. Getting creative now can set you up for success now — and when you’re able to open your doors once again. 

There are more opportunities than ever for new businesses starting online, so don’t go ghost and disappear on your audience. Both big brands and local shops are being praised for staying open and doing what they can to support the economy as we shelter in place. If you lose visibility, you’ll lose your chance to come out strong at the end of all this. 

Do stay visible. Apply to speak on podcasts and online summits. Contribute guest pieces. Reach out to your clients to see how they’re doing and how they could better be support for some market research. 

Change doesn’t have to be bad. And if you’re still not convinced, let me leave you with this inspiring quote from Dave Hollis [LINK?].

“In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.” 

And if you’re interested in learning more about how to stay relevant during shifting times, jump into my Facebook Group, Introverted Female Marketers.