Why Niching Down Isn't Enough

Have you ever had a BRILLIANT idea for your business — but stopped yourself from following through because it didn’t fit into your “niche?”

Been there. Done that.

So many business owners misinterpret what it means to have a niche. They take it as they can only focus on ONE subject in their blog or offer only ONE service to their clients.

But niching down isn’t about your business. It’s about the person you serve.

As the business owner, it’s your responsibility to know who it is you want to work with like they’re your best friend. You need to know where they hang out (online and IRL), what kind of messaging they respond to and what kind of services and offerings they like.

It’s not so much about limiting what you can do as it is tailoring what you do to fit your ideal client.

Rather than niching down your business like this:

Health & Wellness > Nutrition > Weight Loss > Keto > Keto-Friendly Ice Cream Recipes

You would niche it down like this:

Health & Wellness > Nutrition > People Who Want To Lose Weight

Health & Wellness > Nutrition > People Who Want Yummy Keto Recipes

Health & Wellness > Nutrition > People Who Are Struggling With Keto

Niching down is about identifying who it is you serve and what their specific struggles, wants, needs and desires are. And yes, you can serve multiple niche markets within a single business.

I do it for my own, and so do many of my clients. For example, as a business strategist, I work with a wide variety of businesses and solopreneurs, but they all have the same struggles, wants, needs and desires.

At the core, the soul of the person is the same.

So — how do you begin to weed through the masses and find out who those people are? Simple. You throw away the outdated method of creating an “avatar” and you simply go out and talk to people through targeted market research.

You can do this by: