By Breanna Gunn
Launching a new product can be a complex and costly process for many already stressed out solopreneurs — but it doesn’t have to be.
By successfully taking advantage of all the benefits the internet offers, you can launch your product without spending a dime.
Find A Hungry Market
There are plenty of people in the world who not only want, but need what it is you have to offer. All you have to do is find them.
Laser-target your market and find a narrow niche where people are looking for something specific, and then offer it to them. If you drill down and find a certain problem your product solves, it’s just a matter of putting the product in front of the hungry crowd and they’ll buy. You won’t need to stretch your budget battling the competition.
Build Buzz Through Content Marketing
Instead of spending money on advertising, spend time on providing valuable content to your target audience to build buzz ahead of the launch. Write a blog, create videos, get active on social media, and flood your audience with useful, actionable, and valuable content that helps solve their problems.
There are plenty of free platforms to let the world know about your expertise and product.
Leverage Social Media
Take advantage of social media engagement. Find out where your audience is and be a part of what they’re doing there. Join them and participate in the discussion. Follow influencers and interact with them and their followers through comments. Comment on, like, and share your followers’ content.
All this engagement makes you more visible so people will see what you have to offer. If you put in a genuine effort to build relationships, people will listen up when you start talking about a new product.
Add Social Proof To Your Product Launch
The social proof involves content created by others that explains the value of your product. It comes in the form of testimonials, case studies, mentions by influencers, and customer reviews. These are all free to obtain. You can offer people a free version of your product in exchange for honest feedback that you can then use in your marketing. Testimonials can be added to your product sales page, and online reviews can provide a traffic source to your product sales page.
Consider PPC Advertising
If you do decide to spend money on advertising, the most cost-effective way is through social media PPC advertising because you can set a budget and decide exactly how much you’d like to spend.
Start by allocating a small budget to test the waters and see what reaction you get. Combined with the above content marketing and social media engagement, a PPC campaign can bring great results with little investment.
Form Business Partnerships
You can double your efforts in promoting a product launch by teaming up with other people in your industry and cross-promoting. You’ll receive access to their audience without paying a dime! In exchange, you can offer them a service or exposure to your audience.
You can successfully launch a product for free if you put in the effort and think strategically.
And if you need any additional help launching a new product and landing more clients, join us over at The Sales Hive!