By Breanna Gunn
When you’re a business owner, scaling is the ultimate goal. No one wants to be responsible for doing every single little thing in their business forever. At some point, you want to be able to set your business free and let it run on its own, while you shift your attention to other things.
But scaling a business is a tricky beast and one that you can’t rush. If you try to scale your business too quickly, the quality of your product or service will suffer and things like customer service are at risk of falling through the cracks. And if you wait too long and put it off, you risk burning yourself out.
There is a middle ground when it comes to scaling your business—and it starts with realistic expectations.
Dream Big—But Start Small
Scaling a business isn’t an overnight process. It’s not something that can be done in a matter of seconds; it takes time, and you need to make sure you’re making smart choices along the way.
It helps to have an overarching end goal in mind that you can slowly but surely build towards overtime. Ask yourself questions like:
- How much money do you want to earn?
- How much time do you want to spend working?
- What kind of lifestyle do you want to have?
Do your best to set goals that are specific and measurable, so that they’re easy for you to track. Then, break them down into smaller steps that will get you there.
Create A Flexible Timeline
Now that you’ve got your end goal and your steps, the next piece is to create a flexible timeline. Flexibility is key because, well, life happens. Even with the best of intentions, it’s hard to stay on track all the time.
That doesn’t mean you should stop working towards your goal; it just means you need to be ready and able to adjust when life throws something unexpected at you. Set some dates for when you want to achieve certain steps, and add some buffer time in between. If you fall behind, that’s okay—just pick up where you left off and continue on your path to scaling your business sustainably.
Automate & Delegate
In order to effectively (and sustainably) scale your business, you need two things: time and money. You can’t scale what you can’t afford to, and you can’t afford to scale if you don’t have the time to. This is where automation and delegation come in.
Whether it’s answering emails, invoicing clients, or booking appointments, you need to find ways to automate or delegate tasks that are taking up too much of your time. There may be things in the beginning that only you can do, but as your business grows, don’t be afraid to hand off responsibilities to others so you have more time for the things you want to focus on.
The sooner you can free up your time and simplify your life, the better.
Scaling a business is a challenging but rewarding process and something that every business owner has to do. With careful planning, patience, and realism, you can make sure your sustainable business growth happens in a way that doesn’t sacrifice your sanity.
Interested in how I can help you scale? Click here to book a discovery call with me!