How To Fall In Love With Your Business Again

I remember the moment I decided I wanted to start my own business. 

The idea of working for myself had always danced around in my head, but it was more of a pipe dream than something I was working towards. Until one day, I realized, “Oh shit — I can actually do this.” 

Prior to taking the entrepreneurial leap, I would daydream about my life as a CEO. All the hobbies I would take up, the grand breakfasts I would cook, the fun adventures I would plan for my family, even being able to run errands in the middle of a weekday afternoon when the grocery store is gloriously empty. 

That was the life — and I couldn’t wait to live it. 

Of course, I don’t have to tell you how quickly I realized that my vision of being an entrepreneur didn’t exactly jive with my over-demanding clients and an ever-growing to-do list. I was stressed out, barely earning enough, and somehow working more than I ever did at my 9-to-5 gig. 

It didn’t take long before I fell out of love with my business and started fantasizing about going “back to work.” But because I so wanted to set a good example for my boys, I didn’t. Instead, I made it my mission to make my business work for me. 

And that process looked like a whole lot of experimentation, fear, nervous boundary setting, and retraining my brain not to pick up my phone to check my email every 15 minutes. 

It was hard, but I’m so happy I stuck with it. After I got myself organized, I was able to raise my prices and create new offers. That led to better, less crazy clients who provided me with a stable income to start hiring a team. And today, I can finally say I’m living out that entrepreneurial vision I had always had for myself (minus all the hobbies, because let’s be real: I’m never going to knit). 

If you’re feeling nothing but resentment for your business and self-hatred for starting it in the first place, I see you. I know it seems impossible now, but if you commit to reimagining just one piece of your business at a time, in a couple of weeks, a month, a few months, you’ll be able to say you love your business again too. 

Not sure where to start? Here are a couple of brainstorming questions to get you going: 

• Is there a better way you could filter out your email? Is there a tool you could use to organize your inbox? Would setting up a time to check your email once or twice a day make all the difference? 
• Are you invoicing your clients all the time? Could you move to an automatic, monthly invoicing system to save you some time (and tech headaches)? 
• Is your content all over the place? Could you put some accounts on pause and focus on the one that does bring you new clients? 

And if you need an extra push, helping hand or shoulder to cry on, check out my services here www.breannagunn.com. I’d love to see what we can do to make you love your business again. ⠀