If the idea of selling conjures up ideas of annoying telemarketers calling at all hours and pushy over-the-top emails flooding your inbox, then I have funnel technique for you.
Many of us hate the idea of immediately pushing a course or a one-on-one call on a potential client. And potential clients kind of hate it too.
Think about the last time you bought an online service. Was it because the first sales email you received was SO compelling you just HAD to purchase it? Or had you been following this industry leader or business for a while and finally decided (for yourself) that now was the time to take the plunge?
I’m gonna go with the latter.
And you’re not alone. Relationship-building and authenticity are two key components of creating long term customers. In fact, a recent study found that 91% of customers want brands they follow to be authentic in their social media posts. And in the 2019 Edelman Trust Barometer Special Report, consumers ranked brand trust as a top factor that they consider when deciding to make a purchase.
So rather than focus on how quickly you could start pitching your new course or e-book to your audience, try getting to know them first.
Backdoor funnels are a way to sell your offers and packages to people in a more authentic way. This series of funnels allows you to build trust by nurturing them first with actionable information, insights and freebies. It’s always working to sell — but it’s never pushy.
If you’re looking to switch up your selling process and try something a little more relaxed, give a backdoor funnel a go. It’s usually the third or fourth funnel a person receives after they’ve opted-in.
Have questions? Need some assistance in setting this up? You can always reach out to me if you need some help: www.breannagunn.com/book
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