We’re all familiar with the phrase “there’s nothing new under the sun.” So familiar, in fact, that far too often we let it drive our business decisions — especially when it comes to creating new offers and products. I’ve been in this industry long enough to know that this kind of thinking is a cop…
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Why Niching Down Isn’t Enough
Have you ever had a BRILLIANT idea for your business — but stopped yourself from following through because it didn’t fit into your “niche?” Been there. Done that. So many business owners misinterpret what it means to have a niche. They take it as they can only focus on ONE subject in their blog or…
3 Common Launch Mistakes (And How To Avoid Them)
Launches are a stressful, yet necessary part of many online businesses. Whether you’re reviving an old program or coming out with a new product, launching an offering to your audience takes time, patience and the ability to make a lot of quick decisions. Even the most seasoned business owners can make mistakes. And in my…
What My Son’s Zoom Call Crashes Have Taught Me About Marketing
My son, Henry, has a habit that most work-from-home parents feel obligated to nip in the bud. He loves to crash my Zoom calls. Every single one. He’ll enter my office under the guise of “missing me” and give me a hug. I admit I’m a total sucker for his puppy dog eyes, warm Olaf-style…
My Top 3 Launch And Funnel Productivity Tips
As all business owners know, launching a new product, course or service can be majorly time consuming. If we’re not careful (i.e. we don’t plan ahead or properly schedule our time), we can waste days, weeks, even months getting overwhelmed with all of the little decisions we need to make. Listen up friend: squirrels are…
