Unless you were an English major, chances are you loathe writing. But as every entrepreneurial thought leader will tell you, copywriting is a key to landing clients and growing your business. While there are plenty of articles out there about what makes good copywriting, there’s not a lot of information out there that tells you…
Core Content
Why Authenticity Is Important In Content Marketing
There are a lot of things to consider when creating content. You need to take your audience, goals, and metrics into account. But there’s an important piece of the puzzle that many forget to check: your authenticity. So much of our content can be born out of comparison. We see our competition posting certain photos…
Know Your Metrics
Just like it’s important to know your customers, it’s equally as important to know your metrics. That’s right baby — we’re talkin’ numbers. Before the flashbacks of ninth-grade algebra send you running, allow me to put your creative, non-analytical mind at ease: understanding your metrics as it pertains to your business is a lot easier…
Stop The Hustle
Between overflowing inboxes, a never-ending list of ideas and a new juicy business course dropping every day, there is no shortage of things solopreneurs can spend their time doing. We LOVE being busy. Having no time for anything but chasing our goals is almost seductive. Hustling our way through the day and night with nothing…
Content Marketing VS. Content Strategy
There are a lot of evasive terms in the entrepreneurial world. Most beginning business owners can so relate to running back into the loving arms of Google when faced with a word you don’t quite understand. Content is one of those that seems straightforward. And yet so many of us confuse the idea of content…
