It’s no secret that everything is changing. From cozying up inside our homes to ordering takeout instead of going out, our world is strikingly different from how it was just a few months ago. While we may hope that things might return to normal soon, we can’t bury our heads in the sand. But what…
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3 Questions To Ask When Researching Your Target Market
Chances are, you’ve thought a lot about your target market. What their paint points are, how much yearly income they might make and what price points they’d be comfortable with to purchase your services. That’s all good and dandy — but a surface-level understanding of who you’re selling to is not enough to reel them…
When to Hire a Biz Strategist
We entrepreneurs are independent people. Hell, our desire to call the shots and do things our way is what motivated us to leave our corporate cushions anyway. That, and we knew we could make a ton more money on our own. But as much as we’re willing to bet on ourselves, at some point we…
Metrics Matter (But Not the Ones You Think)
Raise your hand if you’ve ever felt personally victimized by your Instagram feed? If your followers consist of other entrepreneurs in your industry, chances are you’ve felt the sting of envy. The fear that creeps in when you see their number of followers increasing day after day while your own mother unfollows you because you…
Don’t Do This: Shifting Your Biz Without a Plan is Bad News
Starting a new business is exciting; there’s no doubt about that. Once you’ve gotten that big oh-my-god-yes-this-is-it idea, your mind immediately starts flooding with all of the things you want to do. You’re going to write blog posts and create a course and do a mastermind and host retreats and do coaching calls and a…