Core Content

Whether it’s a life-altering course you’ve spent YEARS perfecting or a quick Ebook you think your audience would enjoy, launches of all variations can be intimidating. 

If you’ve struggled to figure out what a “successful launch” even means — let alone how to create one — I got you.

Between helping my 1:1 clients and my own biz, I’ve overseen hundreds of launches. And in doing so, I’ve learned what will earn you money and what will earn you crickets.

Luckily, the things required to set up a successful launch are not that complicated. Let’s dive in, shall we?

1. Schedule everything out in advance.

Solopreneurs waste so much time just flying by the seat of their pants. While you can absolutely throw together a launch as you go, calculated, intentional and SCHEDULED launches are always more successful. Avoid vague deadlines like “sometime in the next quarter” or “around the holiday season” and set yourself some real parameters to get things done. 

2. Scale your business by setting it up as a process.

How many times do you forget to follow up with a new client or send an invoice? So often our day to day tasks are based purely on reactions to things happening and client deadlines rather than specific processes we can follow for success. Think about one area, like client onboarding, and experiment with ways you can turn it into a system. 

3. Hire a few contractors to help you with the workload.

I know you think you’re secretly a superhero, but the reality is that we’re humans. And we all could use a little extra support. Whether you need a virtual assistant to handle customer service or an editing team to take over your videos, pass some tasks off to someone else. Your business (and your sanity) will thank you for it. 

Want to learn more of my specific strategies for scheduling, scaling, and hiring? Then sign up for my popular mini course Market Research Mastery System.

If you hated writing essays and never pursued a degree in English, copywriting can feel like a skill that’s very outside your wheelhouse. 

I get it. Between grammar, spelling and crafting the kind of persuasive prose that motivates someone to buy is intimidating — but you don’t need years of writing under your belt to be good at it. 

In fact, there are some very simple and strategic tips anyone — no matter how bad of a writer they think they are — can follow to create the kind of copy that sells. 

Tip #1: Grab their attention. 

It’s no secret that people have short attention spans. With a never ending stream of new information constantly at our fingertips, it’s your job to craft a line that makes them stop scrolling. 

So, uh, how do you do that? By teasing them with a little mystery. Here are a few examples to get your creative juices flowing: 

• The #1 Thing Overworked Entrepreneurs Need To Get Their Time Back
• What Key Element Your Business Plan Is Missing That Will Land More Clients
• How This Broke Single Mom Because A 5-Figure Solopreneur In Just 1 Year

Tip #2: Relate to their pain. 

What you’re selling is solving a problem. A problem you have also faced at some point in your life. Tap back into that time and try to remember what it was like. Ask yourself: 

• What were my biggest fears in regard to not solving this problem? 
• What obstacles were holding me back?
• What failures did I encounter when I tried to solve this problem in the past? What didn’t work? 

Use your own experiences and emotions to craft copy that will undoubtedly relate to your audience. Knowing that you felt what they are feeling right now will make them feel more connected to you and your brand. 

All anyone wants in this life is to be understood — and compelling, relatable copy can do that. 

Tip #3: Relate to their dreams. 

What you’re selling is also helping someone achieve a dream. Whether it’s something small like giving them two hours of their day back by automating an onboarding process or something huge like helping them lose weight so they feel more confident to start dating again, there’s some emotionally driven reason that’s motivating them. 

And it’s up to you to tap into it. 

So, ask yourself the following: 

• What did I want to achieve by solving this problem? What was the surrounding goal?
• What improved in my life after I solved this problem? 
• What other things changed that I didn’t quite expect to? 

Copywriting is all about relating to your audience. Hooking them in with some secret or mystery they want the answer to and then tapping into the problems they’re struggling to solve and the dreams they’re struggling to achieve. 

If you want additional help on learning what your audience’s pain points and dreams are, then check out my Marketing Research Mastery System [LINK] course. It’s the closest thing you can get to being a client mindreader. 

Bonus Tip: Download Grammarly. 

No, this isn’t a sponsored post. But if you’re anxious about spelling and grammar, having this free tool in your back pocket will help you sleep at night without nightmares of using the wrong form of “their” in your last Instagram caption.  

The free version checks basic spelling, grammar, and sentence structure and the premium version (which runs around $30 a month) will help you avoid confusing sentences and even potentially offensive language. It’s like Spell Check on steroids. 

If the idea of selling conjures up ideas of annoying telemarketers calling at all hours and pushy over-the-top emails flooding your inbox, then I have funnel technique for you. 

Many of us hate the idea of immediately pushing a course or a one-on-one call on a potential client. And potential clients kind of hate it too. 

Think about the last time you bought an online service. Was it because the first sales email you received was SO compelling you just HAD to purchase it? Or had you been following this industry leader or business for a while and finally decided (for yourself) that now was the time to take the plunge? 

I’m gonna go with the latter. 

And you’re not alone. Relationship-building and authenticity are two key components of creating long term customers. In fact, a recent study found that 91% of customers want brands they follow to be authentic in their social media posts. And in the 2019 Edelman Trust Barometer Special Report, consumers ranked brand trust as a top factor that they consider when deciding to make a purchase. 

So rather than focus on how quickly you could start pitching your new course or e-book to your audience, try getting to know them first. 

Backdoor funnels are a way to sell your offers and packages to people in a more authentic way. This series of funnels allows you to build trust by nurturing them first with actionable information, insights and freebies. It’s always working to sell — but it’s never pushy. 

If you’re looking to switch up your selling process and try something a little more relaxed, give a backdoor funnel a go. It’s usually the third or fourth funnel a person receives after they’ve opted-in. 

Have questions? Need some assistance in setting this up? You can always reach out to me if you need some help: www.breannagunn.com/book

“Grow your business!”

“Scale to seven-figures!”

“Triple your profits!” 

One-liners like these are coming selling points in the digital market, but what do they mean? And how do you achieve these money-making milestones without losing your heart-centered, client-focused service? 

I’ll tell you how: by treating your business like a client. 

If you want new and current clients to fall in love with your business, you have to show it some love! You can’t let yourself get so lost in your to-do list that you forget to nourish the online company you’ve created. 

So instead of thinking about all ways you could attract more leads, shift your focus to thinking about all the different ways your business could operate. 

Here are a few questions to get you started: 

• Is your website reflecting your message? Do your social media pages mirror exactly what it is you do? 

• How efficient is your client onboarding process? Is it easy for clients but terribly time-consuming for you? Are there other ways you can make it simple and more effective on both ends? 

• What about your offerings? Are all of your services hands-on? Are there things you can offer that don’t involve you at all? 

• How has your business changed in the past year? What is the BEST improvement you’ve made? And what’s the worst?

• If you had to operate the way you have this past year, forever, would you stay the course — or jump ship?

• What is one MAJOR change you could make to your business that would really make it more enjoyable for you (and your customers)?

• What’s an aspect of your business you’d like to give up this year? What’s one thing you can do today to start making that happen?

If you haven’t reevaluated your business in awhile, I’d set aside a few hours this week to do. Then make a recurring biz-date on your calendar to go over these questions at least once every quarter. 

Doing this will not only ensure that your business is continually moving forward, but that it’s moving in a direction you can be proud of. 

And if you ever want to brainstorm and bounce some ideas off someone, I’m always here to help. Click here to set up a Brainstorming Session with me >> www.breannagunn.com/book.

It’s no secret that everything is changing. 

From cozying up inside our homes to ordering takeout instead of going out, our world is strikingly different from how it was just a few months ago. While we may hope that things might return to normal soon, we can’t bury our heads in the sand. 

But what we can do is adapt. Roll with the punches. Reimagine the way you do business. 

At least that’s what I’ve been doing these past couple of weeks. And by making some changes in both my own business and that of my clients’ I’ve figured out what works — and more importantly what doesn’t. 

Allow me to share. 

Do focus on service. Think about what it is your clients not only want right now, but need. Is there a discounted service you can offer? A supportive Facebook group you can start? A Instagram Live Q&A you can host? 

Selling is helping, just make you don’t push in-your-face offers. People are not in the mood to be told they need to “act on this EXCLUSIVE offer RIGHT NOW before it’s too late.” Read the room pal. 

Do transition your offline business online. Brainstorm about how you might be able to offer your services virtually. Getting creative now can set you up for success now — and when you’re able to open your doors once again. 

There are more opportunities than ever for new businesses starting online, so don’t go ghost and disappear on your audience. Both big brands and local shops are being praised for staying open and doing what they can to support the economy as we shelter in place. If you lose visibility, you’ll lose your chance to come out strong at the end of all this. 

Do stay visible. Apply to speak on podcasts and online summits. Contribute guest pieces. Reach out to your clients to see how they’re doing and how they could better be support for some market research. 

Change doesn’t have to be bad. And if you’re still not convinced, let me leave you with this inspiring quote from Dave Hollis [LINK?].

“In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.” 

And if you’re interested in learning more about how to stay relevant during shifting times, jump into my Facebook Group, The Sales Hive.