No one wants to be the bearer of bad news. As a business owner, there will be times when you’ll have to make a tough call and deliver less-than-stellar updates to your clients. And if...
Keep ReadingWorking with clients that aren’t a great fit can often feel a lot like a dysfunctional relationship. There’s a lot of information out there about attracting ideal clients, why they are important and how to...
Keep Reading“Excuse my ignorance, but what is SaaS?” Yeah, it might be 2022, but I am still getting so many different versions of the above question when I say I write website copy for B2B and...
Keep ReadingOkay, so it’s that time of year again, the time when we all come together to take a look at the digital trends for the new year. What does the marketing crystal ball say for...
Keep ReadingAs a brilliant entrepreneur with a big-hearted mission to serve your audience in the best way you can, understanding just who it is you’re talking to is crucial. Target market research is vital to the...
Keep ReadingBy Breanna Gunn Your business needs a blog, no matter what product you’re selling or what service you’re providing. Written content provides a necessary window into your world of expertise that potential customers need in...
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