Mastering the Art of Compelling Content
If you’ve ever felt like your content is stuck in a sea of sameness, you’re not alone. Creating compelling content isn’t as easy as it used to be. Lemme guess…you’re feeling a little burnt out...
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How to Write Persuasive Copy
So, you’re a business owner. You’d like to sell more products, enroll more clients, or introduce a brand new offer. But you’re a little, well, stumped when it comes to actually selling your services or...
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Why I won’t (& don’t) Guarantee Client Results
Every contractor, freelancer, coach, and small business owner dreads getting “that” question from potential clients. Ya know… This one → “So, you can guarantee that I’ll get results…right?” …or its (really annoying) cousin, “So and so said that they can...
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How to Use empathy in your marketing
Grab your favorite drink and brace yourself for a rollercoaster of a story. Monday kicked off with a mix of excitement and nerves as my kiddos headed back to 4th and 8th grade. Day 1...
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The Honest Truth About ChatGPT: Is It the Future of Writing or Just a Passing Trend?
I recently had a (few) “enlightening” conversations…about A.I. (and, more specifically, ChatGPT). I mean…you knew this was coming, right? As someone who (supposedly) will be “directly” impacted by this “wunder-bot” that can write copy that is 70%...
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How to Get More Opt-Ins (A Step-By-Step Guide)
Wanna know a secret? No matter how good the landing page for your opt-in is, most people will never pour over every single detail. Why? Well, for starters, they’re scrolling through your resources, your weekly emails, and reading your...
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