By Breanna Gunn There are a lot of things to consider when creating content. You need to take your audience, goals, and metrics into account. But there’s an important piece of the puzzle that many forget to check: your authenticity. So much of our content can be born out of comparison. We see our competition…
Blog
Know Your Metrics/ROI
By Breanna Gunn Just like it’s important to know your customers, it’s equally as important to know your metrics. That’s right baby — we’re talkin’ numbers. Before the flashbacks of ninth-grade algebra send you running, allow me to put your creative, non-analytical mind at ease: understanding your metrics as it pertains to your business is…
Stop The Hustle
By Breanna Gunn Between overflowing inboxes, a never-ending list of ideas and a new juicy business course dropping every day, there is no shortage of things solopreneurs can spend their time doing. We LOVE being busy. Having no time for anything but chasing our goals is almost seductive. Hustling our way through the day and…
Content Marketing VS. Content Strategy
By Breanna Gunn There are a lot of evasive terms in the entrepreneurial world. Most beginning business owners can so relate to running back into the loving arms of Google when faced with a word you don’t quite understand. Content is one of those that seems straightforward. And yet so many of us confuse the…
How To Fall In Love With Your Business Again
I remember the moment I decided I wanted to start my own business. The idea of working for myself had always danced around in my head, but it was more of a pipe dream than something I was working towards. Until one day, I realized, “Oh shit — I can actually do this.” Prior to…