By Breanna Gunn
You’ve spent hours hunkered over your computer, carefully arranging photos, choosing color schemes and triple-checking links to make sure they worked properly.
This business website was a serious labor of love — so it stings a little extra when no one is visiting it.
Even if you’re active on TikTok or have a huge following on Instagram, your website will have the biggest impact on how you acquire new clients. So if nobody’s biting, here are a few simple tweaks you can make to help generate more business.
Every piece of written content on your site should be search engine optimized with relevant keywords that will bring traffic to it. This will help with search engines like Google.
Use a free keyword tool to find some good keywords, focusing especially on long-tail keywords as these longer phrases and sentences often have less competition.
Add A Blog
Add a blog to your site and post helpful, informational content regularly. This will also help with search engines by providing fresh content and more keywords.
Plus, it gives you an opportunity to show your expertise. Write on topics that are of interest to your potential clients and show what you know.
Include Social Proof
Social proof refers to content that shows how you’ve helped others solve their problems. It is very powerful in demonstrating the unique value you offer.
Testimonials from former clients are ideal. Reach out to people you’ve worked with before and ask if they’d give some feedback that you can use for a testimonial.
Use Video Content
A great way to tell site visitors about your business is to create a short video that shows you talking to the viewer. It puts a human face on your business and makes them feel more connected to what you’re offering.
The video can be short and simple. Just introduce yourself and your business and give the viewer your elevator pitch about what unique value you can offer them.
Check Out Other Business’ Sites
Spend some time looking around at the websites of businesses that are similar to yours. See how they represent themselves. Look at their design, their content, and the site navigation. This can give you some ideas on how to improve yours or set it apart.
Offer A Free Information Product
Put a free info product for download on your site, like an eBook that helps your target market solve some problem they’re facing. This is a great way to demonstrate your expertise and start a relationship with the prospect.
In exchange for the free download, they submit their name and email address so you can send them content and promotions by email.
Include A Call To Action
In addition to explaining the unique value you offer, give the visitor a clear call to action. Tell them exactly what they need to do in order to get the benefits you’re promising them. Experiment with different wording in your call to action and see what performs best with your specific audience.
Monitor Your Analytics
Set aside some regular time to check your analytics to see what’s working and what isn’t. This is how you refine your website strategy and constantly improve to make it more effective. Soon, you’ll have a streamlined site that easily converts visitors into new clients.
Do you want to learn more techniques for landing new clients? Check out The Simple Sales Accelerator, which teaches you how to bring confidence and clarity to your sales conversations.