By Breanna Gunn
As a brilliant entrepreneur with a big-hearted mission to serve your audience in the best way you can, understanding just who it is you’re talking to is crucial.
Target market research is vital to the success of your business because it’s where you learn everything you need to know about your audience.
Who are they? Where are they? What do they think about the world? What are their daily habits and routines? You’ll want to make sure you understand them as best as possible before putting effort into marketing your business.
When you’re diving into this work, it helps to have questions to guide your research efforts. These answers will help drive your messaging and allow you to communicate in a way that speaks directly to them.
Ask yourself these five essential questions to start learning about your audience.
1. What Is Their Favorite Social Media Platform?
We’re in a day and age when social media is the dominant form of communication. If you want to connect with your audience, you’ll need to know where they are online.
If you plan on creating ongoing content for your business, make sure to note their favorite platforms so that you can create an ongoing effort for them there first before branching out.
2. What Are Their Biggest Struggles?
When it comes to the industry you’re in, it’s likely your audience is struggling in some way. Whether it’s a lack of money, time, or energy, you’ll want to understand the major stress points they’re dealing with so that you can utilize your business in helping them solve these problems.
3. What Are Their Biggest Goals?
On the flip side of the coin, understanding what your audience hopes to gain by working with you is just as important. Is it knowledge? Is it peace of mind? Whatever case, you’ll want to start understanding their biggest goals so that you can create content and marketing efforts around these specific objectives.
4. What Are They Afraid Will Happen If They Don’t Solve This Problem?
Fear is a powerful motivator, and understanding what your audience fears will happen if they don’t solve this problem is an excellent way to drive product sales.
If you’re able to create content that helps them understand why these fears are real and how your business can help, you’ll have a much easier time driving home the need for your products. Ask yourself, what are the worst-case scenarios they could face if they don’t solve this problem?
5. What’s Getting In The Way Of Them Solving This Problem Right Now?
Do they lack knowledge? Do they not have the money to spend on your solution? Are they just too busy with other things in their life to take action right now? Knowing what is getting in the way of them solving this problem right now will give you a better idea of how you can help them overcome these blocks.
Undergoing routine target market research is necessary to understand your audience. When you know how they think, what they fear, and where to find them, it will be much easier for you to create content that connects with these individuals.
Need help completing your target market research? Click here to set up a discovery call with me, and together we can get you the answers you need.