By Breanna Gunn
Chances are, you’ve heard of Clubhouse by now. Millions of people are using this audio-based app all over the globe to connect with other leaders in their industry, share information and reach wider audiences.
Mark Zuckerburg and Elon Musk have already “broke the internet” hosting rooms of their own — and now it’s your turn.
Read on to learn more about how to use Clubhouse for your business.
What Is Clubhouse & How Can It Benefit Your Business?
Clubhouse is a fee, invite-only, audio-chat app where users can either host or join rooms to talk about a subject. Rooms can be hosted by two or more speakers, and users can “drop in” to listen to their conversation at any time.
Think of clubhouse as a virtual, audio-only panel event but on a massive, global scale. You could listen to Kevin O’Leary talk about financial investments one minute and then hop on over to a conversation on hip-hop history led by MC Hammer the next.
With this kind of limitless reach, Clubhouse has the potential to connect you to leads and opportunities from anywhere in the world. It also can help solidify you as a leader in your industry and a go-to source for a specific topic.
Strategically Follow The Right Rooms, People & Topics
Following celebrities and big-names is fun, but when it comes to creating a following on Clubhouse, you’ll want to start small.
Hop into rooms and join clubs that have a smaller following. Rooms that have only 20, 10 or 5 people give you a better chance to make real connections with people and be invited to talk on the virtual stage — which is the real goal. Because the more you get on stage, the more followers you’ll get.
But don’t just hop into rooms haphazardly. Make sure they’re relevant to your brand and of interest to the audience you serve.
Consistently Host Your Own Rooms
Start with a weekly chat on something your audience would care about. Invite interesting speakers, take questions and moderate the room so that the conversation flows smoothly.
The more often you host a room, the more likely it will grow.
Use Stage Time Wisely
Whether you’re hosting your own chat or joining in on someone else’s, use your time wisely. Don’t wax poetic about your story or go too deep into your background. Get straight to the point and give the people the information they’re looking for.
This kind of directness will make you a more valuable source to follow on the app.
And Don’t Ignore Your Bio
As you’re becoming more and more active on the app, make sure that your bio is optimized to attract the right people to your page. If you haven’t conducted some keyword and target market research recently, now is the time.
Your bio should include:
- Your job or title
- Your business name
- Your mission (who you serve and how you help them)
- Your website URL
- The names of any Clubs you’ve started on the app
- Your other social media handles
Do you want to learn more about how to connect with the right people on Clubhouse? Check out my Market Research Mastery System, which teaches you the A to Z of target market research and how to use it to reach the right audiences.