If you hated writing essays and never pursued a degree in English, copywriting can feel like a skill that’s very outside your wheelhouse.
I get it. Between grammar, spelling and crafting the kind of persuasive prose that motivates someone to buy is intimidating — but you don’t need years of writing under your belt to be good at it.
In fact, there are some very simple and strategic tips anyone — no matter how bad of a writer they think they are — can follow to create the kind of copy that sells.
Tip #1: Grab their attention.
It’s no secret that people have short attention spans. With a never ending stream of new information constantly at our fingertips, it’s your job to craft a line that makes them stop scrolling.
So, uh, how do you do that? By teasing them with a little mystery. Here are a few examples to get your creative juices flowing:
- The #1 Thing Overworked Entrepreneurs Need To Get Their Time Back
- What Key Element Your Business Plan Is Missing That Will Land More Clients
- How This Broke Single Mom Because A 5-Figure Solopreneur In Just 1 Year
Tip #2: Relate to their pain.
What you’re selling is solving a problem. A problem you have also faced at some point in your life. Tap back into that time and try to remember what it was like. Ask yourself:
- What were my biggest fears in regard to not solving this problem?
- What obstacles were holding me back?
- What failures did I encounter when I tried to solve this problem in the past? What didn’t work?
Use your own experiences and emotions to craft copy that will undoubtedly relate to your audience. Knowing that you felt what they are feeling right now will make them feel more connected to you and your brand.
All anyone wants in this life is to be understood — and compelling, relatable copy can do that.
Tip #3: Relate to their dreams.
What you’re selling is also helping someone achieve a dream. Whether it’s something small like giving them two hours of their day back by automating an onboarding process or something huge like helping them lose weight so they feel more confident to start dating again, there’s some emotionally driven reason that’s motivating them.
And it’s up to you to tap into it.
So, ask yourself the following:
- What did I want to achieve by solving this problem? What was the surrounding goal?
- What improved in my life after I solved this problem?
- What other things changed that I didn’t quite expect to?
Copywriting is all about relating to your audience. Hooking them in with some secret or mystery they want the answer to and then tapping into the problems they’re struggling to solve and the dreams they’re struggling to achieve.
If you want additional help on learning what your audience’s pain points and dreams are, then check out my Marketing Research Mastery System [LINK] course. It’s the closest thing you can get to being a client mindreader.
Bonus Tip: Download Grammarly.
No, this isn’t a sponsored post. But if you’re anxious about spelling and grammar, having this free tool in your back pocket will help you sleep at night without nightmares of using the wrong form of “their” in your last Instagram caption.
The free version checks basic spelling, grammar, and sentence structure and the premium version (which runs around $30 a month) will help you avoid confusing sentences and even potentially offensive language. It’s like Spell Check on steroids.