As all business owners know, launching a new product, course or service can be majorly time consuming.
If we’re not careful (i.e. we don’t plan ahead or properly schedule our time), we can waste days, weeks, even months getting overwhelmed with all of the little decisions we need to make.
Listen up friend: squirrels are super cute — but you shouldn’t chase them.
A launch is an integral part of any growing business, so it’s critical to set up systems and processes to make it all go off without a hitch. And you don’t need a team of 50 or tons of money to blow on contractors and tools to make that happen.
Here are my top three productivity tips that will make your next big launch totally stress-free.
1. Pick your “core” and build out your launch around it.
I know you’re full of ideas. But as much as you want to offer and include every little tip and trick that pops into your brain, don’t.
Focus on the core problem you’re solving. The main issue you’re fixing for your audience.
You don’t need to give them an overwhelming amount of information by diving off into tangents and rants about everything related to your core message.
Pick one thing, and stick to it. Your future self with thank you.
2. Resist the urge to update, revise, review, re-film, or otherwise completely overhaul your course or offer.
You know the feeling when you spend HOURS perfecting your offer — and then see someone in your industry offering something else. Something that seems better?
Instead of diving deep into panic mode and completely overhauling your offer with every new idea or method you see, challenge yourself to stay the course. Remember: this isn’t the only launch you’ll ever do. Get the one out there, and use any ideas you have for your next one.
3. Work on ONE piece of the process at a time — multitasking isn’t a thing when it comes to launching your program successfully.
Jumping around from task to task will practically guarantee that your launch will take longer than expected. Build your strategy, lay it out step-by-step and don’t move on until somethings done.
And if you need to have multiple parts moving at once, consider hiring a virtual assistant or a contractor to help take some things off your plate. That will make your launch go even smoother.
No matter how much you think you have to do to launch your next course, service or product, having a set-in-stone plan will always make it easier. And bonus tip: don’t skip your market research, crowdsourcing, or live videos. They matter, friends.
If you need help with your next launch, click here to schedule a Discovery Call with me.
