Email marketing is still by far one of the best ways to nurture connections with customers and land more sales. Research has shown that the return on investment is 38 to one.
Prioritizing email marketing is well worth your effort. And yet, many business owners let sending out their weekly newsletter fall to the bottom of their to-do list.
Why? Because they don’t know how to write good subject lines, headlines, and copy that will get their readers to open the emails in the first place.
Copywriting is key for success in sending an email that will drive more clicks and conversions. So if you want to improve your open rates and click-through rates from emails, here are three copywriting secrets that can help.
1. Don’t Underestimate The Power Of Brevity
You don’t have to go on and on for 1,000 words to get your point across. If you’re writing an email that’s meant to generate more clicks and better conversions, aim for 300 or fewer words.
The shorter the copy, the higher the chances that it’ll be read by a prospect. People have little time to spare these days, so help them learn what you have to offer in a matter of seconds.
It’s also easier for your recipients to read shorter emails when they’re on their mobile devices. So, instead of sending out a long copy with massive paragraphs that are hard to process on a small screen, write in short bursts with one key message per line.
2. Focus On Value
Again, people hate wasting time. So the only way you’re going to hold their attention is by providing them with something valuable.
Whether that’s a new hot tip, a roundup of the previous week’s top posts, or an exclusive offer, you have to give your readers a good reason to stick around.
A common mistake that business owners make when writing their emails is that they focus on themselves — how great their products are, what sets them apart from their competitors, etc.
Instead of wasting time talking about what you do, start with how your products or solutions can help people. Creating a conversation from that place will increase the chances that your subscribers will be interested in knowing more about what you have to tell them.
3. Be Personable
While logically your readers know they are just a number on a long list of subscribers, everyone loves to feel special. And nothing will make a person feel special like seeing their name in an email.
Particularly, a subject line.
Subject lines with the recipient’s name usually outperform other kinds, so try using yours as many times as you can. It’s a simple trick that will put a smile on your reader’s face.
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As a business owner, you have little spare time yourself, and writing high-quality emails requires space and creative brain energy that sometimes you just don’t have.
If you need help crafting compelling emails that’ll drive traffic, boost engagement and generate more sales, check out our copywriting services. We’re here to help.
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