By Breanna Gunn
Your business needs a blog, no matter what product you’re selling or what service you’re providing.
Written content provides a necessary window into your world of expertise that potential customers need in order to build trust. Without it, your audience has no clue who you are or what you’re about.
If you’ve started a blog, but it’s not performing as well as it should be, there’s a chance you’re making one of the three most common blogging mistakes. Read on to learn what they are—and how to fix them.
#1: Ghosting Your Readers
Has it been 5 months, 3 weeks, and 2 days since you last updated your blog readers? Or are you so sporadic with your posting schedule that you barely have any blog readers?
Consistently publishing new content is a must if you want to build a strong following. Your blog readers need the opportunity to engage with your content regularly in order to keep them interested and coming back for more.
How To Fix It: If you’re ghosting your readers, it’s time to take a step back and figure out why. What’s going on that’s preventing you from publishing? Are you just super busy with work or family? Are you having trouble figuring out what to write about next?
It’s okay not to have a blog post scheduled every week, but consistently publishing on a monthly basis is best. Use the 30/30 rule—sit down for at least 30 minutes each day of the month and brainstorm 30 new ideas. You don’t have to publish them all, but you should give yourself enough ideas to build on and create the consistency your customers are after.
#2: Writing Only About Yourself
Blogs are not virtual, public journals. Using that space to share your personal thoughts and feelings is not the way to create a following. Your blog should be used to provide valuable, relevant information about your industry and related topics.
While sharing some insight into your life and experiences can help build reliability and trust, focusing too much on yourself can drive readers away.
How To Fix It: People come to your blog not just for a peek into your world, but for solutions that they can apply in their own lives. Be sure to include insight and advice in every post.
Before publishing, ask yourself: what problem is this post solving?
#3: Not Leading With Value
People are busy. They don’t have hours every day to sift through blog posts.
They’re on your blog and reading your content because they have a question they need the answer to. So if your blog is filled with long-form content that doesn’t immediately provide value or solutions, readers will lose interest—and fast.
How To Fix It: To draw people in, lead with the value from the very start. Use headlines to grab attention, highlight a common pain point for your target audience, and fit in a call-to-action at the end of your posts.
When you make it clear why a reader should stick around and read through to the end, success is sure to follow.
It may seem daunting to work on all three of these things at once, but the truth is that they are integral to creating a successful blog. By implementing one of these strategies today, you’ll be well on your way to better blog traffic and bigger profits tomorrow.
And if you need help creating consistent content for your audience, don’t hesitate to reach out to me for help! Click here to schedule a discovery call today!
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